暢品國際 · 從曝光到影響KingPing International · From Visibility to Influence

From Visibility to Influence

讓每一次曝光都創造商業價值Turn Every Exposure into Business Growth

暢品國際專注於整合公關策略、品牌行銷與數位行銷，以創新思維結合 AI 技術、國內外媒體資源與數據驅動策略，協助企業精準傳遞品牌價值、提升市場信任，並將每一次曝光轉化為可衡量的商業成果。KINGPING INTERNATIONAL integrates public relations, brand marketing, and digital marketing with innovative thinking, AI technology, global media resources, and data driven strategies. We help businesses communicate their brand value effectively, build market trust, and turn every exposure into measurable business results.

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服務客戶Clients served

5050+

主流媒體合作夥伴Mainstream partners

1010年yr

媒體行銷經驗Track record

即時24h

回覆Reply promise

行銷手法越來越多As marketing channels continue to evolve, what brands truly lack is not more tools, but a strategy that actually works

品牌真正缺的不是工具

是真正有效的策略

80%的品牌曝光未被真正看見of brand exposure is never truly seen

在資訊過載的時代，單靠發稿、廣告與短期流量操作，已難形成長效品牌影響力In an age of information overload,
press releases, paid ads, and short-term traffic plays no longer build lasting brand influence.

當媒體主動跟進、延伸報導，品牌影響力才真正開始When the press chooses to follow up and extend the story,
that’s where lasting brand influence truly begins.

暢品國際累積超過 10 年的媒體行銷經驗，整合台灣與全球媒體資源，透過媒體、社群、活動、數位及 AI 等多元管道，協助品牌找到合適的溝通方式，讓好的內容被更多人看見，也持續累積品牌價值。With over 10 years of experience in media and marketing, KINGPING INTERNATIONAL connects brands with media resources across Taiwan and global markets. Through media, social, events, digital channels, and AI, we help brands find the right way to communicate, reach wider audiences, and build lasting brand value.

為什麼品牌傳播成效，常常不如預期？Why do PR campaigns keep underperforming?

預算進去了，影響力卻沒長出來Budgets in. Influence out — and never enough of it.

品牌行銷的三個痛點Three pain points

預算 × 精準 × 長效Budget × Precision × Longevity

讓每一分行銷資源都發揮最大價值Make every dollar of marketing spend earn its keep.

廣告投放Paid Ads

流量來了，轉換卻沒發生Traffic arrives. Conversion doesn't.

不是曝光不足，而是受眾、內容與轉換路徑沒被正確設計；投入再多預算，也只是買來短暫流量。It's not about reach — audience, message, and funnel were never designed together. More spend just buys more short-lived clicks.

媒體曝光Press Coverage

新聞發了，卻沒被真正看見Press hits print. Nobody reads.

不是發稿沒有價值，而是缺乏媒體關係與整體傳播佈局，使內容無法被主流媒體採用與擴散。It's not that press releases don't matter — without media relationships and a layered comms plan, no major outlet picks them up.

KOL／網紅合作KOL / Influencer

帶來關注，卻無法留下長期影響Buzz arrives. Memory doesn't follow.

一次性的聲量容易消散，缺乏整合策略，品牌記憶難以累積。One-off buzz fades fast. Without an integrated playbook, brand memory never compounds.

讓新聞稿，不只是被發布Press releases aren't the destination — they're where influence begins

而是成為品牌影響力的起點

讓「被看見」成為「被放大、被記住、被轉化」Turn "seen" into "amplified, remembered, converted"

以策略、媒體資源與內容整合，系統性放大品牌每一次曝光的真實價值Through strategy, media, and content integration —
systematically amplifying the real value of every brand impression.

在資訊過載的時代，有效傳播不在於發出多少訊息，而在於能否讓對的內容被對的人看見，並產生影響。In an age of information overload, effective communication is not about how many messages you send — it is whether the right content reaches the right people and creates impact.

策略導向媒體規劃Strategy-led Media Planning

從品牌定位、受眾輪廓到傳播目標，制定更精準且具成效的媒體策略。From brand positioning to audience profiling and KPI design — building media strategy that performs.

主流媒體資源整合Mainstream Media Integration

串聯台灣與國際媒體網絡，提升媒體 Pick Up 與聲量覆蓋。Connecting Taiwan and global media networks to boost pick-up rates and share-of-voice.

議題包裝與內容放大Narrative Framing & Amplification

結合內容行銷、社群操作、短影音與 GEO，放大內容傳播效益。Combining content, social, short-form video and GEO to amplify reach across every channel.

整合行銷與成效轉化Integrated Marketing & Conversion

結合廣告投放、KOL 合作、AI 應用與數據優化，讓曝光轉化為實際成長。Paid media, KOL partnerships, AI tooling, and data ops — converting exposure into measurable growth.