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從媒體出發，打造更有效的品牌傳播Built on Media Expertise

讓每一步都創造價值 Every Step Creates Value

在資訊高度分散的時代，品牌需要的不只是曝光，而是清晰的策略與有效的傳播。暢品國際透過精準的內容策略、故事行銷與整合傳播，連結對的媒體，觸及對的受眾，讓每一次曝光都創造真正的商業價值。In today's fragmented information landscape, brands need more than visibility. They need a clear strategy and meaningful communication. At KINGPING INTERNATIONAL, we combine content strategy, storytelling, and integrated communications to connect brands with the right media, reach the right audience, and turn every exposure into real business value.

KingPing portrait

系統性放大品牌價值Systematically amplifying brand value

暢品國際成立於 2017 年，專注於國際行銷公關與媒體整合。「暢」代表流通、放大與傳播，「品」代表品質、價值與品牌力。我們相信，有效的傳播，不只是讓訊息流動，更要讓品牌價值被看見、被記住，並持續發酵。KingPing International was founded in 2017, focused on international PR and integrated media. "暢" stands for flow, amplification, and distribution; "品" stands for quality, value, and brand. We believe effective communication is not just moving messages — it's ensuring brand value is seen, remembered, and continues to compound.

憑藉深厚媒體資源與跨境操作經驗，我們串聯台灣與全球主流媒體，並結合整合行銷策略、數位工具與 AI 應用，為品牌打造高效且可量化的曝光通路。Drawing on deep media relationships and cross-border execution, we connect Taiwan and global media outlets, then layer integrated marketing strategy, digital tools, and AI to build measurable exposure channels.

從新聞稿發布、媒體策略布局、社群經營、短影音內容、廣告投放、KOL 合作，到線上線下活動與 AI 驅動的行銷應用，我們以數據、內容與科技整合放大品牌聲量，協助品牌從曝光、互動到轉化，建立可持續成長的影響力。From press distribution and media planning to social, short-form video, paid media, KOL partnerships, on/offline events, and AI-driven marketing — we use data, content, and technology to amplify brand voice and turn exposure into engagement, then conversion.

因為真正的行銷，不只是被看見，而是被記住。Because real marketing isn't just seen — it's remembered.

暢品國際KingPing International

成果為導向，價值可以被驗證Results You Can See. Metrics That Matter.

在暢品，我們以客戶 KPI 為導向，相信真正的價值來自可被驗證的成果。透過清晰可見的曝光、觸及與影響力，讓品牌成效直接被看見。At KingPing, we work to client KPIs because real value comes from results you can verify. Visible exposure, real reach, measurable influence — brand performance you can see.

2017
成立年份Founded
100+
台灣主流媒體TW media outlets
30,000+
全球媒體網站Global media sites
6
整合服務領域Integrated services

六大核心優勢Six core strengths

為什麼品牌願意長期合作Why brands choose to stay

  1. 01

    深度媒體關係Deep media relations

    100+ 台灣主流與垂直媒體合作資源，精準串聯關鍵媒體，提升採用率與曝光成效。Direct relationships with 100+ Taiwan mainstream and vertical media — connecting the right outlets to lift pickup rate and exposure quality.

  2. 02

    國際視野佈局Global reach

    30,000+ 全球媒體網站覆蓋，協助品牌拓展跨境聲量與國際曝光。30,000+ global media sites — extending brand voice across borders.

  3. 03

    AI 驅動策略AI-driven strategy

    結合媒體監測、受眾洞察與成效預測，優化投放精準度。Combining media monitoring, audience insight, and performance prediction to sharpen targeting.

  4. 04

    保證曝光機制Guaranteed exposure

    以成果為導向，提供更具可驗證性的曝光方案。Outcome-led delivery — exposure plans you can verify.

  5. 05

    競爭力定價Competitive pricing

    以更高效成本配置，最大化媒體投資回報。Efficient cost allocation that maximizes return on media spend.

  6. 06

    全方位整合服務Full-stack integration

    PR × Digital × Social × AI，從策略到執行，一站式整合行銷支持。PR × Digital × Social × AI — strategy to execution, one integrated team.

讓內容被選擇Content that gets chosen

在傳統的數位行銷中，品牌多半圍繞著 SEO 運作，透過關鍵字與排名爭取被搜尋到的機會。隨著 AI 與推薦機制的興起，內容的競爭邏輯正在改變，行銷的關鍵不再只是曝光，而是是否能被系統選中，並推薦給對的人。For years, digital marketing has revolved around SEO — competing for keywords and rankings. With the rise of AI and recommendation systems, the competitive logic of content is changing. The question is no longer "will it be seen?" but "will it be chosen, and surfaced to the right people?"

  1. 01

    行銷邏輯，正在改變The marketing logic is changing

    使用者不再只「搜尋資訊」，而是透過 AI 回答、社群推薦與平台演算法，被動接收內容。這意味著品牌的內容策略，必須同時被系統理解、也被人信任。Users no longer just search — they receive content through AI answers, social recommendations, and platform algorithms. Content strategy now has to be understood by systems and trusted by people, simultaneously.

  2. 02

    GEO：被引用，而不只是被排名GEO: cited, not ranked

    與 SEO 不同，GEO（Generative Engine Optimization）競爭的不是排名，而是「被引用與被採用的機率」。當 AI 在生成答案、平台在分發內容時，會優先選擇具備可信來源、清晰觀點與高關聯性的資訊。Unlike SEO, GEO (Generative Engine Optimization) competes for citation, not rank. When AI generates answers and platforms distribute content, they prioritize trustworthy sources, clear points of view, and high relevance.

  3. 03

    內容本質，已經升級Content has been upgraded

    真正有效的內容，不只是吸引點擊，而是具備可被擷取、可被引用、可被持續放大的結構與價值。當內容能在不同平台與語境中被反覆提及與重組，品牌影響力才會開始累積，而不再依賴單一流量入口。Effective content isn't just clickbait — it's structured for extraction, citation, and repeated amplification. Once content is referenced and remixed across platforms and contexts, brand influence compounds — no longer dependent on a single traffic gate.